Privacy & Cookie Policy

Last updated: 18th November 2025

NextGenCX Ltd (“we”, “us”, “our”) is committed to protecting your privacy and ensuring your personal data is handled safely and responsibly. This combined Privacy & Cookie Policy explains what data we collect, how we use it, and how cookies operate on our website.

By using our website, you agree to the terms outlined in this policy.

1. Who We Are

NextGenCX Ltd
Customer experience and digital transformation consultancy serving the UK and Europe.

Email: hello@nextgencx.co.uk
Address: Pavilions Teignmouth, Den Crescent, Teignmouth, Devon, TQ14 8BG

2. What Personal Data We Collect

2.1 Information you provide directly

  • Name

  • Email address

  • Phone number

  • Company name

  • Job title

  • Information submitted via contact forms

  • Information submitted when downloading resources (e.g., guides, checklists)

2.2 Information we collect automatically

  • IP address

  • Device type

  • Browser type and version

  • Pages visited, time spent on site, referring URLs

  • Cookie and tracking data

2.3 Data from third-party sources

(If applicable to your setup)

  • LinkedIn (e.g., when you engage with our ads or visit through Insight Tag tracking)

  • Google Analytics

  • CRM or email marketing tools

We do not collect any special category data.

3. How We Use Your Data

We process your personal data to:

  • Respond to enquiries

  • Provide services you request

  • Send downloadable resources

  • Improve our website and marketing activities

  • Track performance and analytics

  • Send marketing communications (only with your consent)

  • Maintain business and client records

  • Meet legal or regulatory obligations

We never sell your personal data.

4. Lawful Basis for Processing

Under UK/EU GDPR, we rely on:

  • Consent – e.g., when you subscribe or request marketing emails

  • Legitimate Interests – e.g., website analytics, responding to enquiries

  • Contract – when providing services or preparing to enter into an agreement

  • Legal Obligation – when required by law

5. Cookies & Tracking Technologies

Cookies are small files stored on your device when you visit a website. They help make the site function properly, improve user experience, and provide analytics and marketing insights.

5.1 Types of cookies we use

Strictly Necessary Cookies

Enable core functionality such as security, network management, and accessibility. These cannot be disabled.

Performance & Analytics Cookies

Help us understand how visitors use the site (e.g., Google Analytics).

Functional Cookies

Remember preferences such as language or region.

Marketing & Advertising Cookies

Used to deliver relevant ads and measure campaign effectiveness (e.g., LinkedIn Insight Tag, Google Ads).

5.2 Managing cookies

You can manage or disable cookies at any time through your browser settings.
Blocking cookies may affect website functionality.

If you use a cookie banner or preference centre, you may add:

  • “You can also manage your cookie settings through the cookie consent banner that appears on your first visit.”

6. Sharing Your Data

We may share your information with trusted partners, including:

  • Website hosting and IT providers

  • Analytics and performance tools

  • CRM and email marketing platforms

  • Professional service providers assisting in delivering our services

All partners are required to handle your data securely and in accordance with GDPR.

We do not share personal data outside the UK/EU without appropriate safeguards.

7. Data Security & Storage

We use appropriate technical and organisational measures to protect personal data.
Your data is stored securely, typically within the UK or EU.
If data is transferred internationally, we use GDPR-approved safeguards.

8. Data Retention

We retain personal data only for as long as necessary for:

  • Delivering services

  • Meeting legal and regulatory requirements

  • Business record-keeping

  • Marketing (until you withdraw consent)

You can request deletion at any time.

9. Your Rights

You have the right to:

  • Access your personal data

  • Request correction of inaccurate information

  • Request deletion (“right to be forgotten”)

  • Object to processing

  • Restrict processing

  • Withdraw consent at any time

  • Request data portability

To exercise any of these rights, contact us at hello@nextgencx.co.uk

10. Links to External Sites

Our website may contain links to third-party websites.
We are not responsible for their content or privacy practices.

11. Changes to This Policy

We may update this Privacy & Cookie Policy occasionally. Updates will be posted on this page with a revised "Last updated" date.